Business Details
48 Years
experience
Trusted Asphalt Paving Services in Wisconsin
Custom Paving & Sealcoating is a family-owned and operated business with over forty years of experience in the asphalt industry. Founded in 1978 by William (Bill) Wells, our company has grown from humble beginnings to serve Wisconsin, Illinois, and Iowa with six strategically located branches. We prioritize quality workmanship at a fair price, a principle instilled by our founder and maintained across three generations. Our team combines decades of hands-on expertise with a commitment to customer satisfaction, offering a 100% satisfaction guarantee on every project. From residential driveways to commercial parking lots, we deliver durable, cost-effective solutions tailored to diverse needs.Our reputation for reliability and excellence has been built through consistent delivery of projects on time and within budget. We specialize in asphalt paving, sealcoating, and surface maintenance, ensuring long-lasting results for every client. Our family values drive our approach to business, emphasizing integrity, transparency, and personalized service. With a focus on innovation and continuous improvement, we stay ahead of industry trends while maintaining traditional craftsmanship. Our goal remains unchanged since 1978: to provide exceptional value through superior workmanship and unmatched customer care.
Services
Asphalt Paving
Sealcoating
Driveway Repair
Parking Lot Installation
Farm Lane Paving
HOA Road Maintenance
Details
- Year established: 1978
Highlights and features
- 40+ years of asphalt industry experience since 1978
- Family-owned business with three generations of expertise
- 100% satisfaction guarantee on all paving projects
- Serving Wisconsin, Illinois, and Iowa with 6 locations
- Specialized in residential, commercial, and agricultural paving
Services
Asphalt Paving
Our asphalt paving services create durable surfaces for driveways, parking lots, and roadways. Using premium materials and modern techniques, we ensure long-lasting results that withstand heavy traffic and harsh weather conditions. Our team handles projects of all sizes, from small residential driveways to large commercial developments, with precision and efficiency.
Sealcoating
Professional sealcoating extends pavement lifespan by protecting against UV damage, water penetration, and chemical exposure. We apply high-quality sealants that enhance surface appearance while preventing cracks and deterioration. Regular maintenance through our sealcoating services helps property owners avoid costly repairs and maintain safe, attractive paved areas.
People
William (Bill) Wells
Founder
Established Custom Paving & Sealcoating in 1978 with a single dump truck. Built the company on principles of quality workmanship and fair pricing. Instilled core values that continue guiding the business through three generations.
Leonard Wells
Current Operator
Continues family legacy by leading Custom Paving & Sealcoating's operations. Maintains father Bill's commitment to excellence while expanding service capabilities. Trains third-generation team members in proven paving techniques and customer service standards.
Questions
Can I pave over my existing driveway?
It depends on existing pavement condition. A professional assessment determines if overlay or replacement is needed based on base condition and structural integrity.
How often should I sealcoat my pavement?
Every 2-3 years depending on traffic and weather conditions. Regular sealcoating protects against UV damage and extends pavement lifespan.
What are the benefits of sealcoating?
Sealcoating protects against oxidation, UV rays, water damage, and chemicals. It improves appearance, creates smoother surfaces, and reduces long-term maintenance costs.
How long does paving take?
Project duration varies by size and complexity. Small driveways take 1-2 days while larger commercial lots may require several days, depending on weather conditions.
Can I apply sealcoat myself?
While DIY kits exist, professional application ensures proper preparation, even coverage, and optimal curing for longer-lasting protection and better results.
How do I maintain new pavement?
Avoid heavy loads and sharp objects. Keep surfaces clean and schedule regular inspections. Proper maintenance extends pavement life and prevents costly repairs.
